I'm delighted to have received some leaflets with the latest (June 2017) edition of Viva Lancia, to help promote the club and to attract some new members. I'd also be delighted to take some along with me to various classic car events and to hand them out to prospective new members. I note however that the banner photo features four left hand drive cars, all driven by men, (with one slightly terrified looking lady in the Integrale's passenger seat), no young drivers/passengers and nobody from any ethnic minority community either driving or a passenger. I therefore have to ask the question: Is this consistent with the image that the LMC is currently trying to project?
Ciao,
Alan
I would hazard a guess that, of the entire LMC membership, males between the ages of 30 to 75 form the largest percentage.
I may be totally incorrect in that assumption, but I would be surprised if women or ethnic minority groups were more numerous.
I would hope we would appeal to potential new members on the strength of our collective passion for the marque, rather than the perceived gender/race/age on a promotional flyer.
Although I do not tick the ethnic minority box - I am a female and I currently own both left hand drive (Thesis) and right hand drive Lancias.
No - there are no women in the driving seat on the flyers.....nor is there a Thesis. Am I annoyed? Concerned that the LMC does not represent my interests?
Of course not! You cannot please all of the people all of the time. I cannot see that race, gender, age, religion, political leaning etc etc should bear any relation to joining a car club.
As long as there is a Lancia (or three!) on the promotional material..........then job done, IMHO.