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Title: Interesting article re FCA and Lancia Post by: peteracs on 09 December, 2016, 09:20:43 AM Hi All
Just seen the link to this on Lancisti and thought those who do not subscribe may find it interesting. http://www.just-auto.com/analysis/why-is-fca-killing-a-premium-brand-which-outsells-audi_id173812.aspx?utm_source=daily-html&utm_medium=email&utm_campaign=08-12-2016&utm_term=95462&utm_content=538361 Peter Title: Re: Interesting article re FCA and Lancia Post by: sparehead3 on 09 December, 2016, 12:23:31 PM Very interesting ... lot of good statistics in there. Thanks Peter!
Title: Re: Interesting article re FCA and Lancia Post by: Derek Moore on 09 December, 2016, 04:32:03 PM I know we are preaching to the converted, but I remember saying a couple of years back that surely what VAG did with Skoda, which had an even worse reputation in the UK than Lancia at the height of the rust scandal, FCA could do with what was one of the most prestigious brand names in the world at one time. I said then what could VAG do with Lancia. FCA's attitude to Lancia makes absolutely no sense to me.
Title: Re: Interesting article re FCA and Lancia Post by: peteracs on 10 December, 2016, 01:17:46 PM The fact that they have made no use at all of the 'Integrale' brand says it all to me (irrespective of it being on a Lancia branded car), I am sure the other manufacturers would be only too happy/keen to have used it just like Audi have with 'Quattro'.
Peter |