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Author Topic: Interesting article re FCA and Lancia  (Read 684 times)
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peteracs
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« on: 09 December, 2016, 09:20:43 AM »

Hi All

Just seen the link to this on Lancisti and thought those who do not subscribe may find it interesting.

http://www.just-auto.com/analysis/why-is-fca-killing-a-premium-brand-which-outsells-audi_id173812.aspx?utm_source=daily-html&utm_medium=email&utm_campaign=08-12-2016&utm_term=95462&utm_content=538361

Peter
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Beta Spyder S2 pre F/L 1600
Saab 9-3 1.9Tid Cabrio
sparehead3
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« Reply #1 on: 09 December, 2016, 12:23:31 PM »

Very interesting ... lot of good statistics in there. Thanks Peter!
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Regards,
Steve Pilgrim
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1993 Delta HF integrale Evo II (Hammond's Icon - No.4)

http://www.lanciadb.co.uk/
Derek Moore
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« Reply #2 on: 09 December, 2016, 04:32:03 PM »

I know we are preaching to the converted, but I remember saying a couple of years back that surely what VAG did with Skoda, which had an even worse reputation in the UK than Lancia at the height of the rust scandal, FCA could do with what was one of the most prestigious brand names in the world at one time. I said then what could VAG do with Lancia. FCA's attitude to Lancia makes absolutely no sense to me.
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Beta 2000 Spider
Beta 2000 Coupe
Beta 2000ie HPE

previous Lancias:
1978 Beta 2000 Sedan (from new)
1974 2000
1982 HPE1600
1982 Gamma Coupe
1978 Spyder 200ie
1975 Fulvia S3
1979 HPE 2000
1989 Thema 8.32
1988 Y10 Fila
1990 Y10GTie (last two f
peteracs
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« Reply #3 on: 10 December, 2016, 01:17:46 PM »

The fact that they have made no use at all of the 'Integrale' brand says it all to me (irrespective of it being on a Lancia branded car), I am sure the other manufacturers would be only too happy/keen to have used it just like Audi have with 'Quattro'.

Peter
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Beta Spyder S2 pre F/L 1600
Saab 9-3 1.9Tid Cabrio
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