It would have been good to see lancia rise from the ashes of the bad press from the late70's/early 80's with the reputation that the integrale and other models have now established, but unfortunately the powers at the top seem to be more interested in the alfa mark being head of the sporting models, with some fiats been tagged along as well.
we will have to wait for some new blood at the top, a change of directors/managers to realise what potential is being lost at present.
sad really when you look back at the marriage between the lancia mark and the history of rallying, where as in f1 alfa has been eclipsed as a distant memory to the ferrari mark.
maybe VW/AUDI will stop chasing the alfa mark and buy lancia instead, ( good or bad thing, I don't know but they've done no wrong with Lamborghini or Bugatti ) and chose to give the best rally car they produced an italian name ( quattro ).