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Author Topic: Lancia / Chrysler tie up happening  (Read 4594 times)
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j886atv
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Posts: 109


« on: 08 June, 2010, 01:10:31 PM »

According to Pistonheads

http://www.pistonheads.com/news/default.asp?storyId=22038

Oh very dear...............  Sad
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thecolonel
Guest
« Reply #1 on: 08 June, 2010, 02:58:07 PM »

Ah but, on the upside you can buy a new Chrysler,
then pick up a set of "European" badges,

that way you'll get a new right hand drive Lancia
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lancialulu
Press Officer
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« Reply #2 on: 08 June, 2010, 03:49:20 PM »

Now thats what I would call badge engineering!

Could be a money maker for LMC (badge sets?)?

Tim
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Its not the winning but taking part! or is it taking apart?
Lancias:
1955 Aurelia B12
1967 Fulvia 1.3HFR
1972 Fulvia 1600HF
1972 Fulvia Sport 1600
1983 HPE VX
1988 Delta 1.6GTie
1998 Zeta 21.  12v
fensaddler
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Posts: 1082



« Reply #3 on: 08 June, 2010, 06:26:20 PM »

Still not sure whether this means RHD Lancias or not?  Will the Delta/Ypsi etc be sold as Chryslers over here, or are we just going to get the US made stuff?
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Chris Owen
13245
1987 Delta 1.3LX
2012 Skoda Yeti 112TSi 4WD
toby2449
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« Reply #4 on: 08 June, 2010, 06:59:09 PM »

thats a very interesting point, Delta is already engineered to be RHD, so slapping a Chrysler badge on it (so we could buy one & slap a Lancia badge on it!) would be very easy, also, the Ypsilon replacement project was stalled due to the economic downturn, but that also was developed with Lancia's re-introduction to RHD markets in mind, so technically Chrysler in Ireland & UK could get both Delta & Ypsilon.

What is known for certain is Ypsilon is to be replaced 2011, a new Chrysler based MPV will replace the Phedra, a rebadged verson of Chrysler's Sebring (a totally new model - not the muck thats on sale currently), Lancia will also get a rebadged new generation 300c maybe using the Thema badge.

At the moment, Lancia has Ypsilon, Musa, Delta & Phedra, the range will grow to 8 as both Lancia & Chrysler ranges are integrated. Thats going to call on some major investment for Lancia dealerships, as they'll need to accomadate a much larger range!

So question is guys, when the ranges are integrated, would anyone buy a Chrysler & actually re-badge it Lancia - basically like Opel & vauxhall!
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thecolonel
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« Reply #5 on: 08 June, 2010, 09:59:01 PM »

Well, if you remember there were so many grey import Eunos wearing MX5 badges
that Mazda refused to sell replacement badges unless you could prove you had an MX5.

so badge engineering certainly has an effect.
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fensaddler
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« Reply #6 on: 08 June, 2010, 10:57:40 PM »


So question is guys, when the ranges are integrated, would anyone buy a Chrysler & actually re-badge it Lancia - basically like Opel & vauxhall!

I think the answer to that is likely to be yes - especially if the price is right!  They aren't going to be able to ask premium prices for Chryslers in the UK...
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Chris Owen
13245
1987 Delta 1.3LX
2012 Skoda Yeti 112TSi 4WD
toby2449
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« Reply #7 on: 09 June, 2010, 05:32:29 AM »

actually my Opel/Vauxhall comment got me thinking, i wonder what differences the cars will have, eg 300c & new Thema? Will it literally just be a badge or are we talking some sheet metal, lights, grille etc....?
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davidwheeler
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« Reply #8 on: 09 June, 2010, 08:55:43 AM »

Lancia is dead.  Long live Lancia.
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David Wheeler.  Lambdas, Aprilia, Fulvia Sport.(formerly Appia and Thema as well).
ncundy
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« Reply #9 on: 09 June, 2010, 05:56:45 PM »

Anyone seen the JD Power results for 2010?? If not then look away now  Grin

1) Lexus
2) Honda
3) Jaguar
4) Mercedes
5) Toyota
6) Skoda
7) BMW
8 ) MINI
9=) Audi
9=) Volvo
11) Volkswagen
12) Mazda
13) Nissan
14) Land Rover
15=) Mitsubishi
15=) Saab
17) Hyundai
18=) Citroen
18=) Kia
20) SEAT
21) Ford
22) Renault
23) Vauxhall
24) Peugeot
25) Suzuki
26) Fiat
27) Chevrolet

Out of 27.

Bodes well.
« Last Edit: 09 June, 2010, 05:59:14 PM by ncundy » Logged

1969 Fanalone, Mazda RX-8, Fiat Multipla
toby2449
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« Reply #10 on: 09 June, 2010, 07:41:13 PM »

The fact that Fiat have fallen below Peugeot is worrying!!

Why highlight Chevrolet though?
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ncundy
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« Reply #11 on: 09 June, 2010, 08:33:58 PM »

My mistake with the text - three attempts and I still got it wrong  Embarrassed
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1969 Fanalone, Mazda RX-8, Fiat Multipla
toby2449
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« Reply #12 on: 09 June, 2010, 09:20:16 PM »

hehehe
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