toby2449
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« on: 20 February, 2009, 04:28:43 PM » |
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well actually for Lancia & Fiat is wasn't that bad, for Alfa 2008 was a disaster!
Looking back over the decade of figures that i have, Lancia had their worst year since 2003, with total sales of 114,167.
As has been the case for many years now, Lancia's smallest model was its biggest seller, with the Ypsilon selling 61,655, nearly double its next best, the Musa @ 33,840, followed by Delta @ 14,005 & Phedra @ 4068. The gorgeous Thesis, which has never taken off, sold 583 examples.
So how does this generation of Lancia compare to their predcessors? Not that well!
Thesis has never reached the heights of the K, Thesis best year so far was 2003 when it sold 4,955, where as the K in 1997 & 1998 sold over 17,000 each year (before doing what all Italian vehicles do, & fall off dramatically!)
Ypsilon hasn't gotten anywhere near the Y, Ypsilon's best year was 2004 @ 88,015, the Y was 1998 @ 145,507!
However MPV's really seem to do well for Lancia, the current Phedra has sold 40k since its introduction in 2002, its best year coming in 2003, with 9,665, & the unsung hero of Lancia's range, the Musa has sold 146k since its introduction in 2004, however the main story around the Musa is it outsells the Fiat its based on, has done for 2007 & 2008 (2008 its sold twice as many!)
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Fiat’s 2008 wasn’t the flop it should have been given Italy’s dramatic downturn, however there are some very worrying aspects to Fiat’s figures!
As a whole Fiat sold 979,493 units in 08, their worst year since 2006 (934,256), its only when you look at the figures closely you see what Fiat’s current problem is!
Its called the Grande Punto! To put it mildly Fiat’s money earner has flopped, sales in 2008 were 100,000 short of 2007! The old Punto regulary sold in excess of 500,000 each year, but the GP bottomed out at 286,935 in 2008, only 18k units more than the old Punto did in 2005 when it was due to be axed!
The Croma since its return in 2005 has sold 107,770 units, with 2008 being its second best year @ 28,065, the facelift seems to have worked (I happen to like the Croma!)
The 500 is Fiat’s shining star, selling 178,076 units, & no doubt would have topped 200k had Italy stayed healthy!
Despite the arrival of the 500, Panda is still going strong (though its year on year increase has now stopped), sold 224,465.
Fiat predicted 120k units a year from the Bravo, & sadly that ain’t going to happen, it sold 95,440 units in 08, which sadly means the Bravo will probably sell even worse than the Stilo did (its best yr 2002 with 154,017)
------------------------------------------------------------------------------------- And now to Alfa, oh dear where do I start!
Alfa was outsold in Europe by Lancia, something that hasn’t happened since 1998, Alfa sold 102,635, the lowest since before 1997.
Apart from the MiTo (sold 13,296) there’s nothing for Alfa to be happy about.
The 147 is hemmeraging sales, in 2008 it sold 34,361 units (from a high of 92,459 in 2002) The 145 & 146 in their final full year sold more @ 49,292!
The 159 will go down as a disaster in terms of sales, 08 saw 42,536 units sold, & the 159’s high point came in 2007 when Alfa managed to shift 66,313, put this against the 156, & its best year was 2000 @ 97,826. Throughout the course of its life the 156 sold 700,222 units, the 159 was supposed to take sales from BMW, if anything the reverse happened, people just don’t buy it!
However, the disaster of the 159 is nothing compared to the Brera & Spider its based on, both of which sell in woefully small numbers, the Brera @ 3,069, & Spider @ 2,537, how did Alfa get it so wrong!
Put the Brera & Spider together & you don’t even get the same number as the GT which sold 6508, down however from 12,185 in 07!
And then theres the 166, which should have died quite some time ago, it sold 97 units in 2008, its best year was 1999 @ 26,537, basically the 166 had two good years during its life & then sales collapsed!
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