Lancia Motor Club

Just a few words to say that i  prefer this months cover style, and title  layout  to last months, but its only my opinion.Comments please. is this going to  be different each month, or are we looking for opinions to  which one will be the new one? whatever well done  to all. :)

I like it

Covers good, pity about the lack of content, i find the forum a more interesting read sorry :-\

Where did the club logo go on the cover?

Ask the committee

Ask the committee editor. Fixed that for you!  :)

Glad you like the cover! After seeing the block lettering cover on the July issue I simply could not keep shtum and not say anything to the editor - mainly because it simply did not represent the marque or the cars we drive in anyway. Cluncky bold typography is not not what 'Lancia' and its products stand for - far from it. The editor asked me to 'have a go' being a graphic designer I couldn't say no. Would like to have a chance at looking at other pages etc, but wanted to know what the general feedback was in regards to the new cover first. With regards the club logo,  ...ask the editor! ;)

Well done DELTONA! I like it too and I'm not worried if we lose the logo!

Colin

But why has it been removed?

Presumably for design reasons - to make the cover less cluttered, perhaps?

Me too - I really like the cover this month. Usually I go for the "corporate look" with logo's etc, but when the cover looks as good as this month's does, then the logo is surplus to requirements in my opinion. Let's stick with this one then :)

Sorry but I don't agree, I liked the July Cover,  although the August cover looks good it's a bit too modernistic for my liking,  very much in the vein of the AutoItalia look. As for the Logo, it is part of who we are, so why do away with it?
That Said, I'd prefer to have a pure Lancia Logo rather than the one the club was forced to come up with by Fiat.

Here's another way, the front cover of the American Lancia Club's quarterly magazine, 'LANCIANA', this works for me, simple, classy, in full colour (other than Black & White ;D) & bearing in mind they have nothing like the membership we have, so work to a tighter budget.

Brian
8227 8)

I dont agree that the club logo 'is surplus to requirements'

Brian,

As I recall it, it wasn’t a case of the current logo being one “the club was forced to come up with by Fiat”. I think Fiat objected to our old logo and the LMC chose the design that has been in use for the past few years – a design that some have referred to as “Mr Blobby”. With Fiat Lancia having now re-jigged its own logo, perhaps we can go back to our old one, which was I think preferred by many members.

Incidentally, I think the current issue of Viva Lancia is one of the best ever – with good articles across a wide range from Theta via Lambda, Aurelia, LC2 (fantastic pictures!) to Delta. I also notice on page 6 - “AGM:  Full report, list of concours winners, trophy awards next issue”. Hopefully this will also include an account of the AGM itself, which included important decisions on the Ted Bates Legacy and the agreement to go for a book.

Colin

Hi Colin,

Not sure I can see a great difference between you & me on the Logo, certainly 'Mr Blobby' is not my favourite, as it always looks unbalanced to my mind which is why I hang onto my old club sticker on "Fay".

As for the current 'Viva Lancia' I wasn't commenting on the content, only the graphics of the cover, I like the bolder type of the headers inside as it easier to read.
As for content I didn't think we had a problem ???. to sum up I don't think new is better, just different.
I just hope VL never goes down the road of using contrasting print on colour, obviously a feature thought up by a bright young thing with 20/20 vision, rather than someone with elderly eyes and spectacles :'(   

Brian
8227 8)

New cover is excellent and as for this months content, I for one was perfectly happy and enjoyed it very much :)

I couldn't agree more!

With regard to the current issue, an opinion of “lack of content” looks to me more like lack of perception and perhaps lack of understanding of the history of Lancia and what made the cars that some of us revere as being so important. Yes, the forum is valuable, but let’s not negate VL! and the broader view it can and does reflect.

Down here in Afica we're finally on the same page as you, and I loved the August issue of VL.

That it has neither the club logo (which, BTW is highly regarded here in the South), or perhaps looks like Auto Italia didn't put me off one bit.  Both made it look more professional and less 'clubby'.

Also a good balance of coverage between the old and new models.  Viva Jack et al!  :-*

A view from the Gales household.

I'm with Brian I liked the July heading as I thought it looked very striking but I also really liked the August cover for
the "tasters "of what was inside the mag. Margaret preferred the August cover.

In my opinion one thing the July issue did show was how much better full colour improves the quality feeling of the mag,
I was really disappointed when I found August's had gone back to mostly B+W but I guess this is down to budget.
Lack of club logo didn't particularly offend and have found the content of the last 2 mags very interesting.
Still glad to see things are moving forward, thanks and best wishes to Jack and the team.

Steve

Just having returned from holiday and picking up the magazine I have to say I didn't notice the lack of logo ...

... but I did like the look of the front cover and couldn't wait to open it. It was a great read and much clearer.

I like the way the Lancia snippets from the press are going in as they happen.